I would like to write about the successful blogger project called as Bloghology by Mert Erkal, which has grabbed my attention lately. Actually, it has been around more than a year, but I was late to discover it. Briefly, it is a more sophisticated way of advertising and marketing with pdf files. You know that John Chow had also started his huge money making business using a similar technique. The difference is that a bloghology is a collection of bloggers, their profiles, photos, and the most importantly links to their best posts. March 2008 edition has been already downloaded more than 2000 times in almost 2 weeks. I had time to investigate the content and found it very high quality and useful to discover new opportunities and to learn bloggers’ favorite posts that they try to promote.  It is an open project and you can participate just by signing up at www.bloghology.org for the next edition. You can reach thousands of people to promote yourself and your blog. Don’t forget that the unique content is always king but you should support the king with advertising, networking and marketing for the real success. Bloghology is the right, successful application of this thumb rule.