I would like to give you a real keyword example how you could use Google Insights for Search and Google Trends to predict your further income resources.
This is especially important in Affiliate Marketing. You can target your Adwords ads and blog posts according to data from these sources.
I have made several searches for “invisible shield” keyword (A popular skin for electronic devices, especially best selling for iPhone) in Google Insights :
The first image shows the results from 2004 to present. Notice the big jump in 2008 when Zagg revealed Invisible Shield model for iPhone 3G. It was an obvious thing actually. The affiliates who were ready to promote new product earned lots of money. A basic scenario could be creating a mail list about iPhone 3G and sending emails to them reminding about the new skin release. Most would buy with closed eyes.

I was thinking that most searches would come from US. To my surprise, Hong Kong and Singapore was at the top. Since I don’t know their languages I don’t think I can get a benefit from this fact except empty information
And, look at the following graph of Top Searched and Rising Searches. You can target these top searched keywords in your blog review posts. All Rising Searches sections were a breakout for this keyword during this period.

Now, let’s look a bit closer for 2009 and US.
We have discovered the most active cities for this search. You could start a local blog targeting the top cities.

And what about the hot breakout keywords of 2009 worldwide and US
First, worldwide to take advantage of our Adsense ads on blog pages

Voowww, did you notice the +4950% breakout for “invisible shield 5800″? If you will look closely to this keyword you will notice that unusually Spain has dominated the ranks. So, what about making a fast one page Spanish affiliate site and grab the searches for Adwords campaign. You should further check in Google Adwords how many searches are being made for this keywords in Spain. I checked that it is mostly US for other keywords.
And finally, for US to sell them as an affiliate

The top keyword is “zagg discount code”. Zagg is the manufacturer company for this product.
If you join this data with the Google Adwords keywords to find the number of estimated searches for a month and Google Search Results to find competition, you will have most accurate predictions on what topic to invest your time and energy. Please note that it is just a very fast keyword trends hunting review. You should check more comprehensively than this.
Thanks to SeoBook Keyword Trends blog post for inspiration.
I hope it helped to my readers.
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Really useful advice – especially for affiliates.