Did you know that the headers determine up to 80% of the readings you receive your publications? Just as important are the headers. In fact, it is very common in the world of copywriting hear the expression that says “titles are ads within the ad itself.” Yes, the headers or titles have a great purpose: [...]
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Eric Schmidt denies the cheating claims with Google search results
The chief executive of Google, Eric Schmidt, was presented today before the U.S. Senate to answer questions from parliamentary commission of Antitrust, Competition and Consumer Rights. At the hearing, Schmidt dismissed charges against the company that manages seeker search results to favor their own services. For an hour and a half, Schmidt said repeatedly that [...]
Business Statistics Book Reviews
Essentials of Modern Business Statistics (with Online Material Printed Access Card) (Available Titles Aplia) List price: $230.95 Price: $100.00 From the renowned author team that has been writing market-leading business statistics textbooks for more than 20 years, ESSENTIALS OF MODERN BUSINESS STATISTICS with Microsoft Office Excel, Fourth Edition, provides a brief introduction to business statistics [...]

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